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The Brief
The owner of FloralsActually has established a name in the industry for bespoke florals design. In order to increase their online presence and brand image, they wanted to create a website, however their previous website was not to the standard that they had envisioned, hence they decided to entrust us to revamp the website and also include eCommerce functionalities.
Florals Actually
Client
Florals Actually
Project
FloralsActually.com
Year
2018
Scope Of Work
Analysis
Concepting
User Experience
Art Direction
Visual Design
Illustration
Interface Design
The Concept

FloralsActually’s creations are carefully curated with every floral experience uniquely designed for you. They came to us ready with visuals in mind, and so we decided to design a suitable user experience around their vision, where consumers could focus more on the photos of the flowers and models.

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Final Outcome

Having these ideas in mind - straight forward, minimalistic, enhanced branding through photos and simple user experience - we proceeded on by optimising the backend to provide a fast and friendly experience to users. Even the owner has an easy backend for usage. We kept the design minimalistic and let the florals do the speaking.