The owners of 三 Braised Pork Rice were our very first customers, trusting us to brand their first F&B stall ChopChop Western Grill back in 2016. Their Taiwanese-styled concept store for Braised Pork Rice, was a bold venture into a completely different type of cuisine and they wanted us to craft a brand image suited to this adventure.
三卤肉饭
Client
三 Braised Pork Rice
Project
Restaurant Branding
Year
2018
Scope Of Work
Analysis
Naming
Branding
Concepting
Art Direction
Visual Design
Photography
三 Braised Pork Rice would be serving only a handful of selected dishes, and we wanted to emphasise the simplicity and boldness of this business concept. We chose to work with energetic colours entered around red, and loud and assertive fonts that could work alongside the detailed photography of the dishes.
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Having both English and Mandarin copy in the design gave us the opportunity to create an unconventional flow of information. Even with obtrusively large and thick text emblazoned across the page, the key visuals are leap out as the priority within the various deliverables, achieving the desired visual hierarchy.
